Where on earth will we outsource off-shore?

As we all know, outsourcing off-shore is a complex decision to make for a company. The reasons for doing so are generally cost saving of course, but also the hope to get the development happen faster due to a bigger and more readily available team.

When you have at last made the decision to do it, comes the difficult question of where to do it. By where I mean of course what company to use but I also mean where geographically. I’ll put myself in the shoes of a UK company as this is where I am working. So, you are based in UK and you want to use the services of people living in a remote cheaper country. Will you go in India as many have done? Will you go in Russia? Will you prefer to get closer with Eastern Europe? What about China? Then come more elements in the equation: language, time difference, reputation, process certification, etc. These are difficult parameters and indeed having 2h difference with the off-shore team surely needs a different logistic than having 8 or 10. Some argue that a big difference allows a team to work when the other is not and some will say that having a small difference allows better communication. All these questions and answers are valid, of course. But I would like to add one that is rarely taken into account: how will we get on with the local culture?

I was recently delivering a Cross-Cultural Communication Workshop for a customer which has decided to outsource in Romania. This workshop was part of a longer seminar designed to get both British and Romanian team acquire the same understanding of the project along a proper team [...]

Cross-cultural self stereotypes

Cross-cultural communication is a challenge for everyone! As Gert Jan Hofstede puts it in Exploring Culture, “Cross-cultural misunderstanding is a much under-estimated cause of trouble.” I am currently working a lot on this question for different reasons and I am very attentive to every cross-cultural trouble I am in front of. Working in London UK is a wonderful playground for the cross-cultural observer.
When you study cultures, the one topic that you need to be aware of is stereotypes. Almost every nation is seen with some specific attributes in the eyes of the other countries. To mention just a few, Germans are very organised, French are wine experts, English drink tea all day long, Italians speak a lot, etc. If you are a disorganised German or a very quiet Italian will not do any good as you are not as expected anyway. I remember a situation like that when I was 25. I was travelling the USA for 2 months. I was lucky enough to know a couple of families over there. These friends did something very good for me: they arranged for me to travel the country almost always from friends to friends; these friends sending me to other friends and so on. That was fantastic! But something I was not expecting happened to me at some point. In new-Orleans, I met a lady who had been informed of my arrival. And guess why she was waiting for me? …Because she wanted me to kiss her hand in order to say hello. Man! I had never ever kissed anybody’s hand before in my life! The only thing I knew was that you are not actually suppose to really “kiss” the hand and that [...]