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As we all know, outsourcing off-shore is a complex decision to make for a company. The reasons for doing so are generally cost saving of course, but also the hope to get the development happen faster due to a bigger and more readily available team. When you have at last made the decision to do it, [...] Cross-cultural communication is a challenge for everyone! As Gert Jan Hofstede puts it in Exploring Culture, “Cross-cultural misunderstanding is a much under-estimated cause of trouble.” I am currently working a lot on this question for different reasons and I am very attentive to every cross-cultural trouble I am in front of. Working in London UK [...] |
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